I wanted to write this article, but I took too long so Andy beat me to it. As I watched the video, it was easy to get caught up in the story-telling and the performance. It’s a great fusion of poetry and cinematography. Something about it bothered me a bit though, and I couldn’t put my figure on just quite what it was. This post gets it right.

http://www.digitaltrends.com/mobile/why-the-look-up-video-is-sentimental-nonsense/#!Ljv3y

edit: I have discovered the WordPress “post a link” shortcut is horrible. Blogger beware…